About Us

Hi, I’m Alissa—the founder of Alyssum and Co.
Front of Oversized Cardigan - Cherry Red

This all started in the summer of 2023, when I found myself standing in my closet thinking, why am I paying more for clothes that don’t last? I knew I could find clothing that was higher quality at a reasonable price (paying $50 for a cheap dress wasn’t it). So I decided to create something better.

At first, Alyssum and Co. was simply about finding quality pieces at a reasonable price. But somewhere along the way, it became something more personal.

One day, I was going through my closet and noticed something: the pieces I reached for the most weren’t just the ones from Alyssum—they were the ones I “borrowed” from my little sister. She’s a thrifting queen and somehow always finds the best hidden gems. When she offers me a tee or a pair of jean shorts, I don’t even question it—I know it’s going to be good.

That’s when it clicked.

I didn’t just want to create a boutique—I wanted to recreate that feeling. The feeling of digging through your sister’s closet and finding something you instantly love. The kind of piece you wear on repeat for years.

The collections we curate are inspired by my sister and mom’s style. 

Maybe your “sister” is actually your best friend, your cousin, or someone you’ve always swapped clothes with. Whoever she is, we want shopping here to feel like you're stepping into our digital closet with her. 

Finding pieces you are going to be obsessed with for years to come. 


At Alyssum and Co. we want you to be a part of the sisterhood. Sharing your outfit tips and advice with us.

I can’t wait to connect with you on socials!

My sister and mom have helped me so much with Alyssum and Co. and I get my inspo from them 🩷